How To Get CROWDS To Your Trade Show Booth

When your company exhibits at a trade show, the showroom floor is packed with likely customers. You may have the best offer but you must have some way of attracting attention to your booth so the attendees can hear your offer. Some people have giveaways, pretty girls, games, or other gimmicks to get people to stop. The problem is that most of these don't do anything to burn your company's message into their minds. They will leave without knowing what your company does and why you're different.

When a company hires me to perform at their trade show booth, the first thing I do is draw a crowd. Then I keep them captivated with magic and laughter. Then, once I have their attention I'll start to blend the company's message with my magic. Once I have a few people there, the crowd builds quickly (nothing draws a crowd like a crowd. -P.T. Barnum), and just before my finale I inform the audience that there are representatives available to answer any questions they have after the show. I also tell them about any giveaways the company is offering (usually all that's required is having their badge scanned for a chance to win). By keeping the audience there longer far more conversations happen. Conversations that lead to new customers.

You'll find that after people visit your booth, they'll tell other attendees that they run into to go see the magician at your exhibit. It is word of mouth advertising within a trade show. People need to have a reason to stop and once they stop, they need to be held with something that peaks their interest. (Photo captures Jack Velour captivating the crowd at a trade show in Orange County)

What is one new customer worth to you?

Thank you for reading...

Jack

www.jackvelour.com

HAVING A MAGICIAN AT YOUR WEDDING

Every couple wants their wedding to stand out and be memorable, not only for themselves to look back on but also their guests. The attire of the wedding party will be captured in a thousand photographs and so will the decor/theme of the wedding. When planning a wedding the bride and groom want to make sure that their guests rank their wedding high on the list when they think of all of the other weddings they have attended. What will make your wedding live on forever is the photographs. You want your photographer to be able to capture a happy and excited crowd! That is one of the many reasons to have entertainment at your wedding.

People remember the emotional stuff. The funny stuff. The awkward stuff. People always remember a great speech by the bridesmaid or the best man. They will remember anything funny or embarrassing (hopefully not!) that happens. Most of all, they will remember the fun they had and they will forever associate that fun with your wedding. It is the job of your photographer to capture these events so that your wedding day will live forever. It is the job of your entertainment to keep your guests captivated and full of life for your photographer.

Many couples have had me perform magic for their guests during their wedding. Not only do they want their guests to have a great time and remember their special day, they have me perform to fill a void in the evening. What about the people who don't dance? Who is going to entertain them? What about the people that don't know anyone else there? Who is going to give them personal attention and make them feel like they are part of your special day?  Other couples like the idea of having a magician strolling through the crowd during cocktail hour while the wedding party is busy posing for photos. I recently performed at a wedding in Orange County and the photographer captured a great moment with the kids. You can see me performing close-up magic for some "former kids" at a wedding in Cleveland in the other photo.

It is important that there is not any down time on your wedding day. It will show up in your photographs. You have to keep them entertained in some way because the expression on their face will mean everything to you ten years from now when you are looking at your wedding photos.

Thank you for reading...

Love,

Velour

www.jackvelour.com


I received a mention in the Exquisite Weddings Magazine in San Diego after performing at Christina and Adam's wedding. They included a link to my site, too, which I'm happy about.
http://exquisiteweddingsmagazine.com/2015/06/02/christina-adam-real-wedding/