How To Get CROWDS To Your Trade Show Booth

When your company exhibits at a trade show, the showroom floor is packed with likely customers. You may have the best offer but you must have some way of attracting attention to your booth so the attendees can hear your offer. Some people have giveaways, pretty girls, games, or other gimmicks to get people to stop. The problem is that most of these don't do anything to burn your company's message into their minds. They will leave without knowing what your company does and why you're different.

When a company hires me to perform at their trade show booth, the first thing I do is draw a crowd. Then I keep them captivated with magic and laughter. Then, once I have their attention I'll start to blend the company's message with my magic. Once I have a few people there, the crowd builds quickly (nothing draws a crowd like a crowd. -P.T. Barnum), and just before my finale I inform the audience that there are representatives available to answer any questions they have after the show. I also tell them about any giveaways the company is offering (usually all that's required is having their badge scanned for a chance to win). By keeping the audience there longer far more conversations happen. Conversations that lead to new customers.

You'll find that after people visit your booth, they'll tell other attendees that they run into to go see the magician at your exhibit. It is word of mouth advertising within a trade show. People need to have a reason to stop and once they stop, they need to be held with something that peaks their interest. (Photo captures Jack Velour captivating the crowd at a trade show in Orange County)

What is one new customer worth to you?

Thank you for reading...

Jack

www.jackvelour.com